In one of his latest videos, he announced that they were testing a subscription feature that would allow people to subscribe to their favorite creators and get access to exclusive lives and stories. The reason for testing Instagram features is that it can help you reach more users. The platform has admitted to prioritizing accounts that use features the brand wants to highlight, such as Reels.
It’s a win all around: you stay ahead of the curve, discover which features work for you, and you can expand your reach in the process.
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3. Jump on Trends
On social media, all it takes is one person’s video or sound to go viral for the rest of the world to join in with their own version.
Most of these trends are fun and harmless with a lifespan of about three weeks or less.
Why should you join in? Well, it’s an opportunity to connect with your audience in a creative and fun way. If you jump in as the trend is rising, it can also give you a quick boost in engagement and reach.
4. Post regularly
When a user is scrolling through the app, you are competing for their attention along with millions of other brands.
Because of this, visibility is key. With so many ways to share content, from Reels to Stories to Lives, there are a lot of opportunities to reach your audience – each demanding a different level of effort and preparation.
This is good news for brands, especially small ones. While it’s recommended that you share on the platform every day, you can choose how you share based on your bandwidth and which methods are offering the beasts ROI.
For instance, an in-feed post likely requires more work than a Story since it will live on your profile.
With a Story, you can quickly engage your audience through a quick poll, a question, or a reshared post knowing that it will disappear after 24 hours.
A good rule of thumb: Publish an in-feed post three to four times a week and share on Stories every day.
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5. Convert your followers into Subscribers
As you know, email marketing is crucial to a thriving business.
Instagram has been an important driver of email subscribers for Foundr, converting around 15,000–30,000 followers into subscribers each month, depending on our promotions.
If you’re familiar with Instagram’s limitations, you may be wondering how this is possible. After all, Instagram doesn’t allow links in photo descriptions.
That’s where a well-crafted bio comes into play.
Many businesses find it difficult to get followers to click the links in their bios because the tendency is to overload bios with well, junk. Break that pattern by writing your bio like you'd write a Tweet: short, useful, and packed with intention.
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